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How can your business plan ahead for Christmas?

It’s never too early to start preparing your business for the rush of the festive season. Studies have shown that nearly 40% of shoppers start their Christmas shopping in October, so now is the perfect time to finalise your marketing plans and get your products ready to be bought by early-bird shoppers!

Decorate your business

It is crucial during this time of year to make your business stand out and grab the attention of everyone passing by. Decorating your premises can add a festive feel to everything inside, and no need to follow the traditional red and green, get creative! Using your businesses colour theme to produce a wonderful Christmas display will spark intrigue and attract more potential customers. It has also been found that customers are more likely to impulse buy in a well-decorated store.

Light up your business

The outside of your property is just as vital as the interior. Christmas lighting is a perfect way to make sure your business can be seen throughout the day and night – beautifully lit trees, glowing fairy lights or candlelit lanterns can make a huge difference to your outside appearance. Get creative with your window display, and advertise your most popular products in the window to entice potential customers. Do everything you can to make your store more visibly appealing.

Take your business to the streets

If your business is a new, small business, Christmas is the perfect time to attract new customers. Get involved in local Christmas events, raise money for a charity or open a stall at a Christmas market. Market stalls are ideal for growing your business by accessing a new customer base and increasing the publicity of your business.

However, with card payments overtaking cash as the most used method of payment, many stalls may struggle if they do not accept card payments. It has been found that over half of UK shoppers would walk away from a small business if they do not accept card and half of these are unlikely to return to a place that doesn’t accept card. A mobile card terminal would be perfect for an event such as a market, as it will reduce the queuing at your stall and give you the upper hand against competitors. Find out more here.

Give exceptional customer service

Christmas time is a stressful period for you and your employees, with queues out of the door and crowded shops, things can get tense. It is essential to get your staff ready to provide exceptional customer service during this busy time. Providing excellent service to every customer throughout the Christmas period encourages new customers to visit again or recommend you to family and friends. Offering card payments is a foolproof way to provide more efficient customer service, especially during this time, as card payments reduce queuing times and are more convenient for customers in a rush.

Stress-free shopping environment

The organisation of your shop can completely change a customer’s experience. Ensuring isles aren’t too narrow, making is easy and clear to navigate around your products in a logical way, and grouping items that make sense together are all ways to make the shopping experience stress-free. Make sure your till areas are highlighted by signs, allowing them to easily be found during busy times. Placing essential items that your store sells increases the likelihood of customers picking up at least one more item as they wait to be served.

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Card Saver Limited. Poolfoot Farm, Butts Road, Thornton-Cleveleys FY5 4HX Registered company number: 09188754.

Referral Terms and Conditions

1. Our refer a friend offer is available to existing Card Saver customers who provide a successful referral to Card Saver of a new customer incorporated in the United Kingdom or Republic of Ireland who take services consisting of Card Saver acquiring, Card Saver terminals or Card Saver gateway (the “qualifying services”) and subject to the criteria, exclusions and limitations below. Each successful referral in accordance with these terms shall be entitled to £100 or £150 if referral is submitted before Valentine’s Day 2020 (14th February 2020).

2. This offer is only available until for an unlimited time however this can be amended or withdrawn at Card Saver’s discretion.  

3. The referrer must not be an employee or owner of the business being referred.  

4. The referred customer must be an entity that has never had a facility with Card Saver. 

5. Card Saver’s standard account opening procedures will apply and your friend will need to be accepted as a new customer of Card Saver (which shall be at Card Saver’s sole discretion). Terms and conditions apply to all Card Saver services.  

6. A successful referral is defined as a business live with Card Saver using the qualifying services and where direct debit payment authorities are in place for both the existing and referral customer.  

7. If you pass the contact details of the referral to Card Saver, you are confirming that you have the referral customer’s permission to do so. You consent to us using your name and contact details to verify you as the referrer of your friend and in any communications we may have with your friend and to pass these details to any third parties. 

8. Provided that the terms are complied with, Card Saver will contact you directly by email for the £150 payment to be sent to you.  We will endeavour to send this within 30 days of us being satisfied that the criteria herein for a successful referral have been met.  The £150 will be sent to the email address provided in your application form but will only be issued in the name of your business and not to an individual employed by your business. 

9. This referral offer cannot be combined with any other promotional offer. 

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11. Card Saver reserves the right to amend, suspend or withdraw the ‘Referral Road Scheme’ at any time for any reason. The offer is non-transferable and may be revoked at any time for any reason. The rules to the ‘Referral Road Scheme’ may be changed without notice and at the sole discretion of Card Saver. 

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