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Card Saver transform Fleetwood Town’s matchday experience through innovative payment technology

Card Saver has revolutionised the fan experience at Fleetwood Town Football Club by installing innovative point of sale technology throughout Highbury Stadium and Poolfoot Farm.

Card Saver, one of the UK’s fastest-growing card payment processing providers and the club’s official Back of Shirt Sponsor, recently partnered with Bleep UK PLC, so they can provide their customers with unrivalled choice and the latest in payment technology.

After receiving positive feedback from customers using the new Bleep technology, Card Saver thought it would be a great opportunity for Fleetwood Town to update their payment technology and improve their customer experience, and they have project managed and delivered the install from start to finish.

Bleep UK PLC are the EPOS experts when it comes to stadia and entertainment environments, with a proven track record deploying easy to use, intuitive and reliable EPOS solutions that really make a difference.

Card Saver has installed Bleep’s award-winning EPOS systems across the entire retail, catering and hospitality areas, and as well as increasing speed of service, reducing queues and improving the match day transactional experience, the terminals display customer facing videos on which the club can run special offers, news and engaging content at the point of sale.

Card Saver have provided Fleetwood Town with a payment solution for use during hospitality in the Parkside Suite. Designed to be carried by waiting staff at all times, bills can be produced immediately, printed and fully itemised for the customer to view at the table, as well as having the ability to process the card payment there and then.

The club will also benefit from an advanced cloud-based back office software, Web Back Office (W-BO), which enables real-time sales reporting and stock control. W-BO allows for fast and efficient price and product changes and the ability to view in-depth metrics and analytics, with a full suite of reporting, in addition to the matchday stock control function and cash offices features.

Card Saver has also linked the club shop’s EPOS system with the eCommerce store, which means that all online sales and stock levels for the club shop report into W-BO, giving management a full, clear and accurate picture of exactly what’s going on at all times.

Ross Chapman, Card Saver’s Business Development Director, said:

“As club sponsors, we’re aware that Fleetwood Town are always looking for ways to improve their service, and wanted to provide a solution for them.

“The new technology we have installed has transformed their match day experience and the feedback that has been passed to us from both their customers and staff has been fantastic.”

“The turnaround was so quick at the last home game,” commented Phil Davies, Facilities and Operations Director at the club, who is highly impressed with the new technology.

“Often there can be lengthy queues at the kiosks within the concourse area, but I’ve never seen them so low, and I’m sure it’s down to the transaction speed of the new tills.”

Gordon Bolton, Managing Director of Bleep UK PLC, said:

“One of the biggest frustrations for football fans up and down the country is queuing for food and beverages on a matchday – something Bleep’s innovative point of sale technology is already helping to reduce at Highbury. Our stadium solution also improves service and increases spend per head, whilst driving revenue across concourse, hospitality and retail areas.”

If you’re interested in transforming your business through the latest payment technology, click here.

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Card Saver Limited. Poolfoot Farm, Butts Road, Thornton-Cleveleys FY5 4HX Registered company number: 09188754.

Referral Terms and Conditions

1. Our refer a friend offer is available to existing Card Saver customers who provide a successful referral to Card Saver of a new customer incorporated in the United Kingdom or Republic of Ireland who take services consisting of Card Saver acquiring, Card Saver terminals or Card Saver gateway (the “qualifying services”) and subject to the criteria, exclusions and limitations below. Each successful referral in accordance with these terms shall be entitled to £100 or £150 if referral is submitted before Valentine’s Day 2020 (14th February 2020).

2. This offer is only available until for an unlimited time however this can be amended or withdrawn at Card Saver’s discretion.  

3. The referrer must not be an employee or owner of the business being referred.  

4. The referred customer must be an entity that has never had a facility with Card Saver. 

5. Card Saver’s standard account opening procedures will apply and your friend will need to be accepted as a new customer of Card Saver (which shall be at Card Saver’s sole discretion). Terms and conditions apply to all Card Saver services.  

6. A successful referral is defined as a business live with Card Saver using the qualifying services and where direct debit payment authorities are in place for both the existing and referral customer.  

7. If you pass the contact details of the referral to Card Saver, you are confirming that you have the referral customer’s permission to do so. You consent to us using your name and contact details to verify you as the referrer of your friend and in any communications we may have with your friend and to pass these details to any third parties. 

8. Provided that the terms are complied with, Card Saver will contact you directly by email for the £150 payment to be sent to you.  We will endeavour to send this within 30 days of us being satisfied that the criteria herein for a successful referral have been met.  The £150 will be sent to the email address provided in your application form but will only be issued in the name of your business and not to an individual employed by your business. 

9. This referral offer cannot be combined with any other promotional offer. 

10. The issue of the money is conditional of the referral merchant retaining Card Saver services at the time of issue. If Card Saver is required to terminate services or does not accept the referral merchant’s application, no money will be issued. 

11. Card Saver reserves the right to amend, suspend or withdraw the ‘Referral Road Scheme’ at any time for any reason. The offer is non-transferable and may be revoked at any time for any reason. The rules to the ‘Referral Road Scheme’ may be changed without notice and at the sole discretion of Card Saver. 

12. Card Saver reserves the right to refuse a claim of the £150 if it has reasonable grounds to believe that there has been a breach of these terms and conditions, a misuse of our intellectual property rights including Card Saver trademarks and/or materials, any misrepresentation; abuse of the Referral Road promotion; or any illegal or criminal activity including fraud in connection with this offer.  

13. These terms shall be governed by and interpreted within the laws of England and Wales.

 

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